Digital Radio 2019 Report

| febrero 15, 2019

A yearly progress report of the roll-out of digital terrestrial radio across the EBU Area.

MARKET INSIGHTS DIGITAL RADIO 2019

MEDIA INTELLIGENCE SERVICE FEBRUARY 2019

This is the fourth edition of the yearly report that the Media Intelligence Service of the EBU publishes to support the efforts of the EBU, its Members and part of the radio industry to transition from analogue terrestrial to digital terrestrial radio.

Built upon the experience of the Digital Radio Toolkit. which examined the key success factors for radio digitization, Digital Radio 2019 highlights the state of the art of digital radio by monitoring five key indicators in EBU Members’ markets (the EBU Area).

By doing this, the EBU helps radio industry stakeholders plan their digital radio strategies and supports their advocacy initiatives. Ultimately, it supports their efforts to bring terrestrial digital radio to their territories.

More information about the EBU digital radio activities can be found at https://tech.ebu.ch/aroups/radio.

METHODOLOGY

All the data provided in this report refer to January 2019 and come from an analysis commissioned to an academic expert.

For the purposes of this report, digital radio is be taken to mean broadcast radio using the DAB or DAB+ standards.

The analysis covers the 31 markets and 30 countries where digital radio services are available. Belgium has two separate markets, the French and the Flemish communities, which are autonomous in language, regulation and players involved.

A station categorized as exclusive means that its signal is not available on analogue in that same market.

The analysis is national, meaning that a local or regional station launching in a new area might constitute a new offer in that area but it is not counted as exclusive for that national market. Similarly, stations with different licences in different local or regional areas have only been counted once.

National figures have been used in aggregating data for the EBU Area. So, some overlap may exist with regard to stations that are available in more than one country (e.g. relays of German-speaking stations in the Trentino-Alto Adige region of Italy or British stations in Malta).

CONTENTS


  • DIGITAL RADIO ACROSS THE EBU AREA
  • ROLL-OUT MAP
  • OWNERSHIP
  • COVERAGE
  • STANDARDS
  • EXCLUSIVITY
  • GENRES

1566 STATIONS

BROADCAST IN DIGITAL TERRESTRIAL RADIO ACROSS

31 MARKETS

IN THE EBU AREA

Digital Radio 2019 Report - DAB+

Digital leaders are the countries at the forefront of digital radio according to most indicators, including extensive coverage, expanded offer of new services, advanced legislation and regulation, including criteria and sometimes even dates for the switchover.

Digital embracers are those countries where DAB+ has been launched nationally, with exclusive services (different from analogue broadcasting). Receivers are on the market, promotion campaigns are being run and penetration is growing (at various rates).

Digital newbies are those countries that have recently launched DAB+ services, with exclusive stations but limited coverage (specific cities or regions) and limited or no commitment from some stakeholders.

Wait-and-see describes those countries where regular digital radio services or trials are available but there is nearly no market because of a lack of receivers and, generally, a lack of commitment from the various stakeholders (this can be seen, for example, in the lack of exclusive services).

Digital Radio 2019 Report - DAB+

DAB PROGRESSIVELY PHASED OUT

The traction gained by the more advanced DAB+ standard in the last years is leading to the end of DAB.

The only country where it is not possible to listen to DAB+ in preference to DAB is Romania, while in Ireland. Spain and Sweden broadcasts in both systems are available. In the French Community of Belgium, DAB+ was officially launched in November 2018 and DAB has now been phased out.

The UK is the most challenging case, as it is home to 86% of European DAB stations. But with DAB+ being used by nearly 100 stations in less than 3 years since it was launched in 2016, transition of current DAB services is likely to happen at some point in the future.

Digital Radio 2019 Report - DAB+ by country 2019

Source: EBU Media Intelligence Service Media Intelligence Service – Digital Radio 2019

This report is published by the European Broadcasting Union’s Media Intelligence Service (MIS).

MIS provides Member broadcasting organizations with the latest market data, research and analysis needed to plan their future strategies and stay ahead of the game.

Our experts cover a broad range of topics, including TV and radio trends, new media developments, market structure and concentration, funding and public policy issues.

Produced by: David Fernandez Quijada – February 2019

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